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Wellness brands.
Well told.
A branding & story studio helping women-led wellness brands step into visibility with clarity, intention, and creative impact.
What We Offer
Building brands from the inside out.
Story-first Branding & Strategy
Your voice is your most powerful asset.
We start every project by uncovering the story at the heart of your brand. Whether you're launching something new or evolving what exists, we guide you through a process rooted in clarity, emotion, and purpose.
Visual Identity
Design that feels as good as it looks.
From logos and color palettes to type systems and moodboards, we craft visual languages that speak directly to your audience, while staying grounded in what’s true for you.
Launch Support
Confident, clarity-driven execution.
We don’t just design and disappear. We help you launch with aligned messaging, branded templates, and content that supports your next phase of growth.
The Well Edit
Simplicity in everything.
Meet the Founder
I’m Irma Bosch, a storyteller, strategist, and creative director with a heart for women’s wellness.
After two decades leading campaigns for global brands, I launched The Well Edit to support the next wave of changemakers: women reshaping the conversation around midlife, hormone health, and transformation.
We blend deep brand strategy with elevated design to help you own your voice, refine your story, and grow with confidence.
You’ve been sitting on a great idea long enough. Let’s bring it to life, with story, style, and strategy.
